The fear of failure in examinations and the desire to succeed in them, serves as a source of motivation for most students. However, this motivation typically kicks in just before the exam. And overuse of this fear carries the risk of transforming students into zombies instead of enthusiastic curious learners.

Educational scientists have repeatedly shown that if positively and continuously motivated, (not only for results but also for effort : for example time spent on learning), students can show dramatic improvements in their achievement levels. In fact today's workplaces also extensively employ incentives to motivate their employees.
Research has also shown that an important factor is immediacy of rewards. Exam results however, typically come after some time. And parents, given their busy lifestyles, are not always able to recognise and reward effort put in by their children.

iPerform attempts to address this critical problem in school education by using a unique system called iPoints which allows students to earn points for every learning activity they perform in the system : which then can be redeemed for exciting prizes.