While my parents have influenced my career interests, peer pressure got me to wear the entrepreneunal hat and technology helped me give shape to my dreams. After completing my engineening degree from IIT-Delhi and MBA from IIIM-Calcutta, I took up an offer as a consultant with Anderson Consulting (Accenture) in London in 1997. I quit the job three years later and returned to india to start Mind Shaper Technologies with just Rs. 10 lakh.
Almost 14 years into providing solutions for the K-12 (primary and secondary education) segment, I can boast of a rich set of products and applications which have influenced the way how children are taught today And, I am happy to have played to my strengths to script a success story with the Rs. 30-crore company.
Some of my batch mates, both from the III and IIM, had started their own ventures and had been prodding me to do the same. I gave in. On my retum from London in 1999, I initially toiled with the idea of a start-up in healthcare as it looked promising
However, my growing up years played an important role in the final decision. My parents were both teachers and the academic environment at home got me thinking. I thought I would feel at home if I worked for the education sector. The foray of the Intermet and the dotcom boom in India only made things easier for me.
To begin with, I had taken a small office space of 500 sq feet on lease in Delhi and worked very long hours. This was possible because I was still single and did not have any financial responsibilities
I started visiting schools and colleges and gave presentations on how the Internet and mobile phone could change the way children were taught and how parents could monitor their progress. Getting an audience was never a problem, but even after 500 such outings in schools across India, I was still to get my first client.
Finally, I got the breakthrough I was looking for with Sanskriti, a school located a few blocks away from my Delhi office. I developed a system of integrated applications to take care of their administration and other work. I also agreed to actively manage the account for Rs. 75,000 a month.
It was well received and, within one year, we had managed to have 70 schools on board, clocking a turnover of Rs. 1.5 crore in 2000-01. I had 20 people working for me back then. We also launched our brand, Classteacher Learning Systems.
In the second year, the number of participating schools went up to 100, but I was not happy with the progress because the Internet was still at a very nascent stage and teachers were not comfortable using the online platform.
So, in 2002, we decided to reinvent ourselves and get into the actual class room, that included teacher training programmes, designing digital content and innovative solutions such as Digital Whiteboards a touch-screen device that projects multimedia content. We were the first company to offer the service and this brought about a revolution of sorts.
Today, we have a host of specialised services, including Classroom Konnect – a platform Istarted that allows teachers to share class notes, revision notes, mind maps and class work solo instantly with students and Curriculum Library, which has over 20,000 concepts, apart pot from education android apps, such as Racing Mania, a thrilling car racing garne designed to hone both mathematical and motor skills of children.
